Almere, 10 December 2018, In order to further strengthen activities in the African market, YANMAR has appointed Sotradies as the new distributor in Tunisia for small engines as of October 2018.
Mr. Slim Bairam, CEO of Sotradies: “We are very pleased with the new partnership with YANMAR, which will enable us to further strengthen our presence in the local market. As a distributor of international ‘Premium’ brands, we follow our development strategy with new collaborations with internationally renowned partners, to expand our portfolio and tap into new markets.”
Emilio Tognetti, Business Development Manager Middle East & Africa of YANMAR: “The appointment of Sotradies as our new distributor in Tunisia is another step on a clear path that YANMAR is taking to establish a strong position in Africa. They are exactly what we expect from a YANMAR authorised dealer and I am sure they will strengthen YANMAR’s brand awareness on their territory.”
Sotradies is a highly qualified company with decades of experience in distributing equipment in industrial, construction and genset activities. They also have specific experience with diesel engines and a large expertise in the field of fuel injection equipment. Sotradies is part of the Tunisian Ulysse Trading & Industrial Companies (UTIC) Group. The Group was founded in 1969 and covers 24 companies in six different sectors, including mechanics, distribution, packaging, tourism, food, and services and finance. The group has 7,000 employees.
With beginnings in Osaka, Japan in 1912, YANMAR was the first ever to succeed in making a compact diesel engine of a practical size in 1933. Moving on, with industrial diesel engines as the cornerstone of the enterprise, YANMAR has continued to expand its product range, services, and expertise to deliver total solutions as an industrial equipment manufacturer. As a provider of small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine, machine tools, and components — YANMAR’s global business operations span seven domains.
On land, at sea, and in the city, YANMAR’s Mission of “providing sustainable solutions focused on the challenges customers face, in food production and harnessing power, thereby enriching people’s lives for all our tomorrows,” stands testament to YANMAR’s determination to providing us with “A Sustainable Future.” For more information, visit us at https://www.yanmar.com/eu/About-Us/.